Agreement includes naming rights for Fourth Friday Cruise Night; product to be available at General’s Store
MILLVILLE, N.J. – New Jersey Motorsports Park today announced a new partnership with Driven Racing Oil, naming the North Carolina-based outfit used widely throughout the racing community, as the “Official Racing Oil” of the Millville facility.
The Driven Racing Oil brand grew from the need to advance engine and driveline performance. Since its introduction, it has been used by teams winning 8 NASCAR championships, 6 World of Outlaw championships, and numerous winners in NHRA, SCORE, Grand-Am and USAC.
“Partnering with NJMP provides a perfect fit for Driven. Our products deliver performance and protection for the performance minded enthusiast, and NJMP provides the facility for those enthusiasts. From the beginning karter to the car show cruiser, NJMP offers something for everybody who loves cars and going fast, so we couldn’t pick a better place to make our performance products available.” said Lake Speed, Jr., general manager of Driven Racing Oil.
Driven, born from Joe Gibbs Racing, offers a wide range of race-winning products that deliver performance, protection and value. Over the last 10 years, Driven has enabled JGR to win over 100 races in NASCAR competition.
“We developed Driven Racing Oil to fix our flat tappet camshaft problems,” said Mark Cronquist, Head Engine Builder for Joe Gibbs Racing. “Just changing to our BR Break-in Oil from the off-the-shelf products, we virtually eliminated break-in failures. Every engine we build uses Driven Racing Oil because it delivers power and durability.”
As part of the relationship, the popular fourth Friday events at the Finish Line Pub will be rebranded as the “Driven Racing Oil Fourth Friday Cruise Night”.
“Driven Racing Oil is proven in so many motorsports environments, this partnership makes perfect sense. We are excited to welcome a North Carolina-based company that shares our commitment to performance to the New Jersey Motorsports Park family of sponsors,” New Jersey Motorsports Park general manager Brad Scott said.
Tickets are on sale now for New Jersey Motorsports Park’s 2013 major spectator events, including the ARCA Racing Series presented by Menards, GEICO Motorcycle AMA Pro Road Racing, and AHRMA Vintage Motorcycle Racing, by phone at (856) 327-7256 or online at www.njmp.com.
Manager of Communications
New Jersey Motorsports Park