Motorsports. Don’t Just Watch It…Be a Part of It!
New Jersey Motorsports Park is unique in oh so many ways. It’s proximity to the largest and most affluent markets in the eastern U.S.. The variety of motorsports and entertainment offerings. But what really makes NJMP different is the way we put you, and your customers, right in the middle of the motorsports action.
From the moment that you and your customers and business partners arrive at NJMP, we put you right into the middle of everything, directing you right into the Thunderbolt and Lightning Raceway paddocks where you are literally among the racers, their support teams and fans. In a world where so many other venues let you sit along the periphery, perhaps charge you extra to spend a few minutes up close, you can reach out and touch it at New Jersey Motorsports Park.
Give them something they’ll always remember. That’s why you should do business with and at NJMP. Nowhere else will you find such an opportunity to, not only put your name in front of your potential clientele, but also put them in a place they never thought they could go, and experience things they’ll never forget, see sights and sounds that stay with them over time. That is the true magic of motorsports and why so many businesses get engaged.
No matter what your budget is–large or small, no matter what your needs are—grandiose or something simple, the NJMP Sponsorship sales team will assemble a package for you that fits just right.
Don’t just take our word for it…
“We never sponsored a major racing event, so we truly didn’t know what to expect,” said Glen Goldman, President of Team Pro-Motion, presenting sponsor of the Sept. 4, 2011 AMA Pro Road Racing Championship Weekend, presented by Team Pro-Motion. “We were pleasantly surprised by the overwhelming response. The exposure that Team Pro-Motion received was second to none with inclusions in the event’s television and radio advertisements, and visuals that included our company logo that put us in the spotlight when it came to letting people know who we are and what we do.”
CHOOSE YOUR EVENT…
Major Motorsports Events
New Jersey Motorsports Park (NJMP) hosts various major, sanctioned racing events, including AMA, ARCA, AHRMA, Grand Am, SCCA, and Vintage Car events, which will draw thousands of passionate fans.
Car Club Track Days
NJMP is the track of choice for a multitude of car club and motorcycle club races and track days throughout the year, generating large attendance from a variety of prestigious organizations including Porsche, BMW, and Corvette car clubs, and CCS motorcycle clubs from across the United States.
Special Events and New Attractions
Concerts, car shows, monster truck events, classic car auctions, galleries, banquets, holiday lights displays, and community and charitable events attract diverse spectators to NJMP, even from outside the motorsports industry, proving that NJMP is an overall tourism destination in South Jersey.
All of The Above
By choosing a full-season engagement at NJMP, your image, your brand, your customers, and business partners will interact in a way that is on-going. Every event at NJMP for one or multiple seasons will be working for you, offering a variety of experiences that reinforces your commitment to the motorsports experience and providing value for your customers.
CHOOSE YOUR MEDIUM…
“Official” and “Exclusive” Partnerships
Official partnerships offer a virtually unlimited number of promotional opportunities at NJMP that range from major event naming rights with entitlements, to “Official” product and service designation, to VIP participation in pre-race activities, and display space. For the biggest splash, you can jump in for an “Exclusive” relationship that virtually eliminates all competitors.
NJMP creates cross-promotional opportunities between its official sponsors and promotional partners to build campaigns of great interest and impact. These campaigns multiply the effectiveness of your marketing spend to deliver outstanding results, drive traffic, and maximize the awareness of your brand and business.
It’s easy to “fly your company’s colors” at NJMP. Strategically placed Trackside Billboards are seen by thousands of fans and on-track participants throughout the year–both at the facility and via national television coverage on SPEED Channel, and the like. On-Track Banners are another way of involving your business and brand in the action, as they are placed in high-traffic areas such as the main entrance, bleachers, tire barriers, buildings, and more. Both billboards and banners put your image and your message in the background of peoples’ photos and memories.
If face-to-face interaction is key to your marketing effort, NJMP’s Vendor Displays program lets you put your product in the consumer’s hands with you there to tell them about it. Let them see it, feel it, try it on. See how it works and elevate their interest level. Exhibits are featured in a designated Expo Area in the Thunderbolt and Lightning Raceway paddocks, in the heart of the action for you and the motorsports community.
If food is truly the way to a person’s heart, you won’t come up short by including an NJMP Hospitality event in your partnership. While your chosen signage and event interactions create the memories, an NJMP Hospitality Event rounds out your season or event package by combining convenience, top-notch facilities, and unparalleled dining selections to make your event day(s) uniquely memorable. We offer a wide range of fine dining selections featuring only the finest ingredients and we can deliver in a Trackside VIP Suite or Villa, the Turn 3 backstretch viewing points of the Officer’s Club, the serenity of the Clubhouse Breighton Room, or a location of your choice in an on-site “Hospitality Chalet.”
If seeing it and hearing it aren’t enough for you and your customers, you can go to the ultimate level and include a motorsports experience in your NJMP partnership. Imagine the “Thanks” you will get when a customer, employee, or business partner has given the “Start Your Engines” command, or waved the Green Flag to start the thunderous front-stretch roar that gets it all going. Have your targeted prospects along for a ride in the NJMP Pace Car or on a “Two-Up” motorcycle ride at the front of the race. They won’t soon forget it…and they’ll never forget who made it happen.
Motorsports and Business…They’re a Natural Combination
From the days the first decals were applied to race cars, motorcycles, and racing facilities, they knew people would notice, people would care, and they would take action. And now, look how everybody’s doing it. New Jersey Motorsports is your “hometown” track in the Northeast and mid-Atlantic. We are setup for mixing business with pleasure with our many amenities, such as office-classroom space and on-site accommodations, banquet facilities, and 500 acres of wide-open spaces. And that’s just the beginning. With the planned on-site industrial/office campus, hotel and conference center, related retailers and restaurants, educational outlets, and other unique project attractions are sure to generate an ever-growing population on a day-today basis.
Oh, and did we tell you? There just happen to be more than 36 million people “in the neighborhood” (living within150 miles). NJMP attracts automotive enthusiasts, racers, spectators, and businesspersons alike from all 50 states, Canada, Mexico, and even countries abroad. New Jersey Motorsports Park gives your company the ideal platform to reach a loyal customer base with a passion for their hobbies, lifestyles, and professions that are centered on motorsports activities.
For more information about the Sponsorship-Partnership programs at New Jersey Motorsports Park, please fill out the Sponsorship Inquiry form and an NJMP representative will quickly be in contact with you.